Ode to the feminine beauty and nature. Alice invite us to play, appreciate the senses and even dream. Maybe due to the female figure expression.
The name was given to honor Art Nouveau’s most important jeweller, René Lalique. Actually, his great love, Augustine-Alice Lalique Ledru. Lalique was a predecessor to the movement where she developed a new stylistic language based on sinuous interpretations of metals, especially through female forms, fauna and flora. René championed non-precious materials such as enamel and glass – in his words “to seek beauty is a more worthy aim than to display luxury”. Alice’s bust was often portrayed in his works and she was a source of inspiration for Lalique.
The Collection IV is based on the Art Nouveau artistic and social movement. The movement dates from 1890-1920 and has as a philosophy the rescue of beauty in its most elementary form: nature and the feminine form.
Art Nouveau was born in a rapid social changes period where people discovered new ways of seeing life (films and photographs) meanwhile living through the beauty and evil of the Industrial Revolution. Art Nouveau presents itself as a countermovement to industrialization fighting against the loss of individuality and beauty.
Nowadays, one hundred years from the movement, Art Nouveau’s philosophy is current: we see an immediate need to slow down industrialization, ourselves and excessive consumption.
POES found in the movement the inspiration for a collection rich in feminine forms and with nods to the Art Nouveau jewelry but reinterpreted to the contemporary lifestyle and fashion.
The philosophy of the movement is also our inspiration to our’s brand philosophy. We believe in the need for a daily dose of beauty and art, as well as conscious consumption through durable goods and timeless style.
Collection IV does not follow any contemporary trend. It follows the oldest trend in accessories: our need for beauty and our seek for differentiation.