Helena earrings reminds us the Belle Époque and Art Nouveau. The inspiration comes within those artistic movements, specially the senses, art and beauty of this time. Here is why. Art and beauty are capable to elevate our consciousness through an unconventional point of view. Beauty brings us the best facets of the world around us, facets even from ourselves. Without beauty reason is just information. Without reason beauty is just glimpse. Its necessary to unite reason and feelings. Life doesn’t express itself just from formulas or theory. It expresses itself from emotions and feelings.For us, POES, the beauty reframed as jewellery translates the will to express the beauty within ourselves. It’s a piece, a reminder, that beauty exists, even in the most hard and chaotic days.
A little awakening of feelings an recovery of beauty, a scape from industrialization, as previously stated by the Art Nouveau movement.
The Collection IV is based on the Art Nouveau artistic and social movement. The movement dates from 1890-1920 and has as a philosophy the rescue of beauty in its most elementary form: nature and the feminine form.
Art Nouveau was born in a rapid social changes period where people discovered new ways of seeing life (films and photographs) meanwhile living through the beauty and evil of the Industrial Revolution. Art Nouveau presents itself as a countermovement to industrialization fighting against the loss of individuality and beauty.
Nowadays, one hundred years from the movement, Art Nouveau’s philosophy is current: we see an immediate need to slow down industrialization, ourselves and excessive consumption.
POES found in the movement the inspiration for a collection rich in feminine forms and with nods to the Art Nouveau jewelry but reinterpreted to the contemporary lifestyle and fashion.
The philosophy of the movement is also our inspiration to our’s brand philosophy. We believe in the need for a daily dose of beauty and art, as well as conscious consumption through durable goods and timeless style.
Collection IV does not follow any contemporary trend. It follows the oldest trend in accessories: our need for beauty and our seek for differentiation.
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