For a while, the inertia and women’s attitude towards each other has been worrying us. To solve this we developed the laloba Project.
laloba is a pinky ring, but that’s not all. It´s a representation of a pinky promise among women for a greater cooperativism and mutual empathy. With this ring we intend to bring a daily reminder about the need for help and empathetic attitude towards each other. We need once and for all end our scarcity and competitiveness mentality by attention, status or differences.
Furthermore, laloba is a social project. 100% of profit will be directed for the professional education of women at risk. Mainly in the areas of information and technology, because there are plenty of opportunities in those areas. At POES we believe that education and financial independence are life changing opportunities and a way to break through social paradigms.
The project’s name is engraved on the ring top. The inspiration came from the first chapter of the book Women Who Run With The Wolves by Clarissa Pinkola Estés. The author brings a strong and beautiful tale about a wild woman, a kind of mother nature that dwell inside of each woman. laloba represents this: the individual strength of each woman – her wolf – reunited with the others for the common well-being.
POES major wish is that laloba will remind us of this sorority mentality every time we look at our pinkie.
Also a reminder about the other women we are embracing and supporting to a better life.
We are together
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